The third wave of our proprietary BrandUP Study is now live.
What is BrandUP?
BrandUP is Arnold’s philosophy regarding brand equity & momentum. We believe that brands need to connect on both a universal and personal level in order to achieve optimal growth.
BrandUP =
Universal x Personal
Marketers often struggle with choices. The choice between brand or performance. The choice between fame or results. The choice to be brave or smart. At Arnold, we reject those choices. We believe that the best brands are built at the intersection of these impossible choices.
2022 Findings Overview
Recently, we fielded our third wave of BrandUP in the midst of rising inflation and continued economic turmoil. The 2022 BrandUP study’s goal is to provide a holistic view of the market, contextualizing shifts and developments across industries and audiences and identifying the winners and the losers.
BrandUP will chart the shifts as we move forward from the pandemic into inflation and beyond. Ultimately, it will help brands build proactive mindsets, giving them the ability to identify opportunities to create connection.
On June 8th, Bre Rossetti, Chief Strategy Officer, led a first-look webinar on the BrandUP study findings.
She shared:
Details on the methodology that enables us to understand category momentum
Ways to leverage our diagnostic tool to assess brand equity, identify gaps in connection, and define ways to optimize connections going forward
Insight into how key drivers of universal and personal connections contribute to overall brand equity
How BrandUP can be catered to your brand or industry